Can Student Athletes Live Up to the Social Media Hype?

Most millennials are accustomed to the burden of constantly sharing their lives on social media, often feeling the need to promote an inflated version of their experiences.  For student athletes, who are already forced to constantly prove themselves before a crowd of spectators, social media platforms can add an overbearing additional pressure to their lives. […]

5 Steps To An Athletic Department’s Social Media Policy

Buy them or write them yourself, update them every year, stay ahead of the curve and prove to your institution that you are proactive on the topic. Everybody needs guidelines and most everybody needs rules to follow, especially in such an ever changing landscape as social media. Most schools who currently have a Social Media […]

Can Twitter Bring Down an Athletic Program?

No college Athletic Director should have to undergo the stress of an unwanted press conference with reporters, cameras, and difficult questions. Thanks to a rise in today’s social media culture, more and more ADs are finding themselves in the position of having to answer for their team’s actions on twitter. For some ADs, the trouble […]

Does Social Media Make Athletes Too Popular On Campus?

Once an athlete reaches the point when they accept a scholarship to represent a college, they are almost immediately exposed to constant public scrutiny. It is quite likely that student athletes will have thousands of followers on social media where a non athlete may have just a fraction of that.  Typically these followers fall into […]

Can Snapchat Ruin a College Sports Career?

Snapchat may be the most popular and the most dangerous social media application for college students. Contrary to popular opinion, Snapchat is not private. In fact, screen shots from “snaps” show up all over the internet, permanently. Underage drinking, profanity and even police activity have all surfaced as permanent social media posts that originated on Snapchat, which is meant to […]

Social Media Pressure: Is It Too Much For The Modern Student Athletes?

For student athletes, it’s more than the depression caused by social media’s manipulation; it’s also the added pressure to carry themselves just as flawlessly for their own, thousands of followers, regardless of how brutal that audience may be. Every student on a college campus has been affected by the staged, altered photos on social media, […]