I Have An Idea… Sell Your City
“In Los Angeles, everyone is a star.” – Denzel Washington If Kevin Durant played in Los Angeles or New York, do we really think the “where will he sign” debate would be nearly as juicy as it is today? No. It’s because he plays in Oklahoma City and the assumption is that no superstar athlete […]
“I don’t buy one goddamn drop of gas in the state of Michigan. We’ll coast and push this goddamn car to the Ohio line before I give this state a nickel of my money.” – Woody Hayes, former Ohio State University head football coach I’m a little confused about something. People seem to cringe every […]
I Have An Idea… Talk About Wrestling
“Two things are key to making a story stick: Consistency and Frequency.” – Me Universities are just like any other corporation. Typically, the money and resources go to the products, or in this case sports, that drive the most revenue. I’ve lived through that reality in multiple industries over the course of my career and […]
I Have An Idea… Quit Sleeping On Spring Games
“The power of social media is that it forces necessary change.” – Erik Qualman Let’s be real. Today, spring games are less about football and more about the branded experience. The truth is many college football coaches can live without them…but can the brands they work for? Will Bronco Mendenhall’s decision to not hold a […]
I Have An Idea… Stop Talking About Millennials
“The fact is that people are good. Give people affection and security and they will give affection and be secure in their feelings and their behavior.” – Abraham Maslow Can we please stop talking about the millennial generation like it’s some new form of human? We’re not. Yes, I said ‘we.’ Full disclosure; apparently I’m […]
“It’s easier to crash a party than it is to throw a party.” – Me. I admit it. I love quotes. I love clichés. And I love the proverbial old adage. I believe in them and I live by them because, typically, they’re true. A marketer can only hope to one day be preserved through […]