I Have An Idea… Watch More Wrestling
(Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.) “The human species thinks in metaphors and learns through stories.” Mary Catherine Bateson Whether you’re a fan or not, there’s no questioning the fact that the WWE and owner Vince McMahon have put together one of the […]
I Have An Idea… Quit Blaming Compliance
“Don’t let what you can’t do interfere with what you can.” – John Wooden Your ability or inability to build a brand has nothing to do with your compliance department. It’s not their fault, please stop using them as an excuse. So many of us default to “can’t” or the cult classic: “well, that’s […]
“A picture is worth a thousand words.” According to Swyft Media, 6 billion emoticons or stickers (lets call them ‘emojis’) are sent around the world every day. I suppose I could stop here, point made. Emojis are popular. And Swyft just gave you 6 billion reasons to incorporate them into your social media and […]
I Have An Idea… Get Out Of Your Bubble
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein You want to know how to generate news coverage for your program? Ask the media what they want. I recently attended a conference focused on the dissemination of information from brands to local and national media outlets. The […]
I Have An Idea… Quit Spamming Me
“Vanity: excessive pride in or admiration of one’s own appearance or achievements.” – The Dictionary During a recent discussion with a group of athletic directors, I was asked my opinion on the growing social media debate pitting the vaunted (all-encompassing) department handle against the up-start sport specific handle. Basically, the question was which do I […]
Like iconic celebrations, memorable tantrums can stay with a brand forever. How many times has someone in your life uttered the word “practice,” only to spark another poor (but, often times hilarious) impersonation of Allen Iverson at the podium “…talking about practice”? Or how about the word “playoffs” – made infamous by former NFL head […]