[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Beauty is in the eye of the beholder.” – Margaret Wolfe Hungerford We love to judge a book by its cover. And by book, I mean people. And by cover, I mean anything superficial. Including whether or […]
I Have An Idea… Be The (Tinfoil) Ball
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Big things have small beginnings.” – Lawrence of Arabia Growing up as a kid, I remember watching a show called Pee-Wee’s Playhouse. The series first aired in 1986 and starred Paul Reuben as Pee-Wee Herman. The premise […]
I Have An Idea… Make Them Wait
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Any intelligent fool can make things bigger and more complex…it takes a touch of genius – and a lot of courage – to move in the opposite direction.” – Albert Einstein Einstein might as well be talking […]
I Have An Idea… Kill Your Website
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Either write something worth reading or do something worth writing about.” – Benjamin Franklin Why do you have a website? Because you’re supposed to? Because everyone else does? Because thinking about not having a website gives you […]
I Have An Idea… Build A Loss Leader
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Sometimes we need to lose the small battles in order to win the war.” – unknown INC. Magazine defines a loss leader as: “an aggressive pricing strategy in which a store sells selected goods below cost in […]
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Intelligence is the ability to adapt to change.” – Stephen Hawking Look, I get it. You’re “old school.” You don’t like ‘Twitbook’ or ‘Facechat’ or whatever clever amalgamation you so-called traditionalists like to use to marginalize social media. […]