[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “You are never strong enough that you don’t need help.” – Cesar Chavez You need help. It turns out you might not be a great marketer after all. But that’s okay because there are those who are. Marketing […]
I Have An Idea… Stop Trying To Please Everyone
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “People should love us or hate us. If they’re in the middle, we’ve failed as marketers.” – Me. It’s not a brand’s job to make everyone happy. Rather, a brand’s job is to make a portion of […]
I Have An Idea… Don’t Live Scared
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “What would you do if you weren’t afraid?” – Sheryl Sandberg, Facebook COO Do you want to know how to raise a great marketer? Give them license to fail. I’ve yet to work with a company who […]
I Have An Idea… Show Them The Money
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Show me the money!” – Rod Tidwell You’re not paying your marketing talent enough. You might think you are, but you’re not. Don’t feel bad. You’re not alone. No one is paying enough. Athletic departments and universities […]
I Have An Idea… Show Us Your A.D.
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “This business is all about being seen, and the more people see you the better.” – Debra Wilson, Actress Jerry Jones. Al Davis. Mark Cuban. George Steinbrenner. Four of the most well known figures in sports for […]
I Have An Idea… Practice Patience
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Our patience will achieve more than our force.” – Edmund Burke For me, conversation is the key to a successful launch. If people are talking about a brand I’m working on, we’ve won. Good or bad, the […]