Attendance Issues Continue To Mire Even The Bluebloods Of College Basketball

Two of college basketball’s most storied programs are helpless with fan bases that are not up to par with their blueblood status. This assertion is coming not from an outsider’s point of view. Those who are part of the programs at UCLA and North Carolina acknowledge the shortcomings of playing in front of many empty […]

Does Increased Scoring In Men’s Basketball Bode Well For Future Tournament Ratings?

The NCAA Division I men’s basketball committee recently addressed concerns on two fronts in Phoenix, site of this season’s Final Four: The 68-team tournament format and last year’s record-low TV ratings during the Final Four. Mark Hollis, the chair of the committee, said he does not anticipate changes to the tournament format anytime soon. On […]

It’s Time To Reconsider How Strength Of Schedule Is Measured In College Football

To say College Football Playoff semifinalist Washington played a poor non-conference schedule is accurate with it ranking No. 127 out of 128 FBS teams. To say the Huskies scheduled poorly is somewhat off base. When then-Washington coach Steve Sarkisian scheduled the home-and-home with Rutgers in March 2014, the Scarlet Knights were coming off 9-4 seasons […]

Scheduling Home Non-conference Games Has Become Impractical For Some Programs

This is not your dad’s college basketball scheduling, nor your big brother’s for that matter. Scheduling has changed significantly in recent years and the folks at home are feeling it the most. Gone are the days of an abundance of home-and-home scheduling arrangements between college basketball’s bluebloods or other top teams.  For example, Kentucky coach […]

Michigan State Has A Plan To Push Their Brand Nationwide

Exposure in college athletics is mostly thought of in terms of a televised game, but what about the vast majority of time when a school is not playing? A game is in a two- to three-hour window on national television allowing Michigan State, for example, to be noticed by a football recruit and his family […]

Streaming Options Like Facebook Live Puts Content Where Your Recruits Are

In this growing mobile-technology world, it is wise to think of how people, particularly those recruits in high school, can view a product on the screen of their cell phone as opposed to a 65-inch high-definition TV. If recruiting is paramount for coaches, then making sure games are available free, easy and live through Facebook, Twitter […]