CollegeAD
College Athletic Business News & Resources
Any athletic administrator worth her salt knows that media presence is crucial to running a successful department. Media buzz affects recruiting, attendance, and fundraising, the lifeblood of …
Continue Reading about How Can Small Schools Garner Big Media Attention? →
As the staff of an athletic department, members operate under the leadership not only of their school but also their conference. Except in the rare case of independents, nearly all DI programs fall …
Continue Reading about Is Conference Revenue Keeping Pace With Commissioners’ Salaries →
All too often, news and stories deal with the negative and troubling; scandals, firings, tragedies are all frequent fodder in the college sports cycle. Only rarely are the outstanding day-to-day …
Continue Reading about Thoughtful Planning and Execution Breeding Success at WVU and Colorado →
Athletic departments are often in the unenviable position of having to monitor the social media feeds of their student-athletes. Departments don’t do this out of a desire to invade privacy but to …
Continue Reading about Monitoring Social Media for Compliance a Tricky Proposition →
The facilities arms race has been discussed in this space in the past, largely in highlighting the growing emphasis schools are placing on state-of-the-art resources. It is a primary way that …
Continue Reading about UCF Officials Should Just Call Their Proposed Lazy River What It Really Is →
As an athletic department, arguably the most important and challenging task is hiring the correct people. From coaches to trainers to staff, making selections for positions is an imprecise science …
Continue Reading about Who Should You Hire: Crafty Vets or Young Upstarts? →
This past week, Mountain West commissioner Craig Thompson met with presidents and ADs from his conference, in part to discuss the late start times of Mountain West athletics. The example cited most …
Continue Reading about Should Mountain West Schools Be Considering Cutting the TV Cord? →
At this point in the NCAA men’s basketball season, the field for the end-of-season NCAA tournament is becoming clearer with each passing day. One major surprise this year is the probable inclusion of …
Continue Reading about The Financial Windfall of Making the MBB NCAA Tournament →
For big time college athletic programs, boosters are an invaluable and unavoidable resource. When looking at the financial breakdown of top athletic departments, booster donations comprise a …
The University of Tennessee still does not have an AD to replace outbound Dave Hart, and it has hired a search committee to assist with the transition. Perhaps that was money incoming chancellor …
For new AD hires, there is oftentimes the tendency to immediately changeover personnel, bringing-in people from the outside to staff the department. These could be people the AD worked with in prior …
Continue Reading about For A New AD, Keeping Department Intact the Prudent Play →
