Who Is The Best Multimedia Rights Company?

By: Dan Gale, President at LEONA Regardless of who I talk to in the industry, everyone wants to know who the best multimedia rights holder is in collegiate athletics. I have had the privilege of working for two and the pleasure of doing business with leaders of the other major players during my tenure in […]

The REAL Business of Naming Rights Deals on Campus

Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business. In this article, Dr. Eddy examined the perception of Naming Rights Deals by reviewing past studies and fan behavior. The article was informative on fan insights and highlights the academic research regarding comparisons between professional sports […]

The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?

Every top administrator in the collegiate marketplace is tasked with the same burden… MAXIMIZING EXTERNAL REVENUE STREAMS. Regardless if you are at a major Division I 60,000-student campus, a rural Division II college or a small NAIA institution in the middle of the country, if you are leading an athletics unit, you are being pressured to […]

Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments

With the recent class action lawsuit filed by Chris Spielman against The Ohio State University and IMG College I have received a lot of questions from administrators and leaders as to how I think it will ultimately play out. Long ago I have learned that I am not a lawyer, so I will stay away […]

What Are My Multimedia Rights Worth?

This is a common question I hear from many athletic directors and senior administrators who we consult with that are looking to renegotiate with a multimedia rights holder, partner with an external unit for the first time, or debating to handle their rights in house. Many leaders are stuck in the mold of a pure […]