After learning news of Buffalo’s newest branding initiative, we got a chance to sit down and talk to UB’s Athletic Director Allen Greene about people’s concerns and the state of the athletic department. Below, you can find the full interview: Robby Johnson (Bull Run): So how did we get to this point and what is purpose or vision in all of this? Allen Greene: I think how we got to this point was through a twelve month process from the university side. I was involved in that from day one while in my previous position understanding that it’s long overdue for the university to have a platform to tell our story in a compelling way. So as a part of that, it just it made sense that we all did it from one cohesive messaging standpoint. So that includes athletics, the law school, and architecture and planning. Their vision doesn’t change. Our goal is to leverage athletics to raise the profile of our university. You do that by graduating students and by winning championships. – Robby Johnson, ubbullrun.com- Read More
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