UNIVERSITY OF MIAMI

The University of Miami is still transitioning into becoming an Adidas-sponsored school after being with Nike for 27 years, having officially begun their new licensing agreement on Sept. 1. Wednesday night Athletic Director Blake James met with USport, an organization for students who want futures in the sports industry, to explain the process of negotiating and deciding on the new deal that will last 12 years. So far, the student-athletes have given James positive feedback since the deal. The fan base, however, was concerned and upset when it was first announced, but James is “confident we can still win and recruit with our product and we put ourselves in a good position.” Their decision, according to James, was based on finding what was best for the student-athletes, for the most amount of money, with the best partnership.