EMERSON COLLEGE

Since the beginning of the fall 2015 sports season, the Emerson athletic department has given away T-shirts, tumbler cups, and bleacher cushions to those who attend home games. Each giveaway item showcases the athletic department’s new logo, which was launched last year. Patricia Nicol, the Athletic Director, said that the giveaways expose the department’s new logo and function as ways for the department to both broaden and advertise its brand to the campus community. Nicol said that rewarding students with free athletic merchandise is much more than a promotion or a bribe. Her plan is for interest and enthusiasm to grow over the course of time and to make coming to the athletic events a fun experience. -Elizabeth Hartel, Berkeley Beacon, Read More