In part two of a three-part series, The Culture of Sports host Jonathan Yates sat down with University of Wisconsin-Eau Claire Director of Athletics Dan Schumacher, University of Wisconsin-Stout Athletic Director Duey Naatz, and University of Wisconsin-Stevens Point Director of Athletics Brad Duckworth. Together, the three WIAC leaders along with Yates discuss the competitiveness of all eight Wisconsin Intercollegiate Athletic Conference members, the uniqueness of having all eight WIAC members in the same state, and competing at the Division III level but because of location enjoying the media exposure that could rival some Division I programs.