University of Michigan Athletic Director Changing Season Ticket Policy

September 18th, 2013 | by CollegeAD
University of Michigan Athletic Director Changing Season Ticket Policy

university of michigan athletic director

University of Michigan Athletic Director David Brandon and the athletic department are changing basketball ticket policies for students less than a year after changing football ticket policies.

Here’s the easy rundown of what you need to know.



Students will have a 72-hour period to select individual tickets to an upcoming group of games. If a student fails to use claimed tickets to two or more games, he or she will not be eligible to claim tickets for upcoming games.


4,500 season tickets were sold, but a maximum of just 3,000 seats will be available to students at any given game.



Chief Marketing Officer Hunter Lochmann and the ticketing department will review an individual’s attendance to determine who will receive entry to the Wolverines’ marquee fixture against Michigan State.

Why Student’s Can’t Really Be Upset

Last year, an average of 46.1% of students at Michigan with season tickets attended basketball games, well under the Big Ten average of 67%.

These numbers make it hard for students to complain. Fill the stands or at least create an average attendance at or above the league’s average and ticket policies might have remained the same.

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