January 11th, 2018 | by CollegeAD

While procrastinating during the search for what my first blog topic would be, I stumbled upon a Netflix documentary called Jim & Andy: The Great Beyond. It was an in-depth, behind the scenes look at the Andy Kaufman biopic Man on the Moon. While it was interesting, one quote from Jim Carrey stood out above the rest. That quote describes the duality of being a social media professional, especially in sports. You spend your time being the voice of a brand that you help construct that is separate from yourself. In some cases you even create a character that convinced others that you’re an expert, guru or some other grandiose descriptor. The problem is, there are no masters of social media. It’s a role that some try to play but here, in this blog, I’ve decided to embrace the truth and myself. – Greg Esposito, frntofficesport.comRead More

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