Athletic Departments

Build A Better Content Management Team For Maximum Impact On Social Media
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Build A Better Content Management Team For Maximum Impact On Social Media

August 1st, 2017 | by Andy Rowdon
Stop me if you’ve heard this before, “Social media and college sports is the perfect pairing to offer a true inside look to millions of ravenous fans around the globe.”  We have the access, the tools and the means to tell...
The Impact Of Social Media On Recruiting Goes Beyond Retweets
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The Impact Of Social Media On Recruiting Goes Beyond Retweets

May 22nd, 2017 | by Javier Morales
A school knowing all about today’s pop culture with its use of Twitter, Instagram or Facebook can be a factor in the recruiting process. Knowing today’s hip trends creates an intriguing situation in which the young...
Monitoring Social Media for Compliance a Tricky Proposition
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Monitoring Social Media for Compliance a Tricky Proposition

May 1st, 2017 | by Francis Giknis
Athletic departments are often in the unenviable position of having to monitor the social media feeds of their student-athletes. Departments don’t do this out of a desire to invade privacy but to watch for NCAA compliance...
Streaming Options Like Facebook Live Puts Content Where Your Recruits Are
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Streaming Options Like Facebook Live Puts Content Where Your Recruits Are

November 18th, 2016 | by Javier Morales
In this growing mobile-technology world, it is wise to think of how people, particularly those recruits in high school, can view a product on the screen of their cell phone as opposed to a 65-inch high-definition TV. If...
I Have An Idea… Get Verified
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I Have An Idea… Get Verified

September 8th, 2016 | by Jeremy Darlow
  “Beauty is in the eye of the beholder.” – Margaret Wolfe Hungerford We love to judge a book by its cover. And by book, I mean people....
I Have An Idea… Tweet
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I Have An Idea… Tweet

August 4th, 2016 | by Jeremy Darlow
“Intelligence is the ability to adapt to change.” – Stephen Hawking Look, I get it. You’re “old school.” You don’t like ‘Twitbook’ or ‘Facechat’ or whatever clever amalgamation...
New Twitter Recruiting Rules Only Perpetuate An Entitled Culture
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New Twitter Recruiting Rules Only Perpetuate An Entitled Culture

August 3rd, 2016 | by Javier Morales
We are officially into the era of instant gratification with social media – will a certain coach like my tweet or not? – and that will make the recruiting game worse. On Aug. 1, per NCAA Proposal 2015-48, also known as the...
Social Media Education: No 100% Guarantees
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Social Media Education: No 100% Guarantees

July 26th, 2016 | by Matthew Monte
It’s ironic that one of the biggest concerns of a modern athletic department is education, and not necessarily the kind associated with earning a degree. Preventative and compliance education like diversity, Title IX, and drug...
Follow Karen North’s Advice When Vetting Social Media Education Providers
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Follow Karen North’s Advice When Vetting Social Media Education Providers

July 26th, 2016 | by Matthew Monte
Ed. Note: When researching our article on foundational social media education, the passion and knowledge of Karen North, chairwoman and director of the University of Southern California (USC) Annenberg’s Digital Social Media...
The Pac-12 Social Media Streaming Deal Could Be A Sign Of Coming Change
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The Pac-12 Social Media Streaming Deal Could Be A Sign Of Coming Change

July 21st, 2016 | by Javier Morales
If Twitter can stream games live now, with some Thursday NFL games in 2016 and Olympic sports in the Pac-12 starting this school year, what possibilities lie ahead The College Football Playoff championship game streaming live on...
Can Student Athletes Live Up to the Social Media Hype?
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Can Student Athletes Live Up to the Social Media Hype?

June 21st, 2016 | by Walter Osterman
Most millennials are accustomed to the burden of constantly sharing their lives on social media, often feeling the need to promote an inflated version of their experiences.  For student athletes, who are already forced to...
YOU HAVE THE POWER inspires Athletic Directors at NACDA
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YOU HAVE THE POWER inspires Athletic Directors at NACDA

June 12th, 2016 | by Matthew Monte
Earlier this week CollegeAD and other select media were able to get a sneak-preview of The National Social Media Initiative in Athletics, Social Media Sports Management (SM2) and The Net Safety Collaborative’s compelling PSA...
Mitigating Social Media Risk Through Foundational Education
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Mitigating Social Media Risk Through Foundational Education

June 6th, 2016 | by Cody Junot
With commissioned reports from law firms such as Pepper Hamilton, who vetted Baylor, to former federal prosecutor Kenneth Wainstein, who carried out the UNC investigation, Athletic Directors are under extreme scrutiny. There has...