Athletic Departments

The REAL Business of Naming Rights Deals on Campus
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The REAL Business of Naming Rights Deals on Campus

August 10th, 2017 | by Dan Gale
Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business. In this article, Dr. Eddy examined the perception of Naming Rights Deals by reviewing past studies and...
What’s in a Name? For an Athletic Department, Potentially A Lot.
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What’s in a Name? For an Athletic Department, Potentially A Lot.

June 11th, 2015 | by Francis Giknis
Selling naming rights is one of the oldest ways of generating revenue in athletics. Watch nearly any game on television and everything from the team lineups to the stadiums to the instant replays have a sponsor attached,...