SPORTS TECHNOLOGY

December 7th, 2017 | by College AD
SPORTS TECHNOLOGY
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ESPN has created an interactive fan experience to celebrate college football fandom. The College Football Playoff Locker Room will travel to three cities in the next few weeks and give fans an opportunity to get in on the college football action and win prizes, including a chance to go to one of the College Football Playoff semifinal games. Beginning Friday, Dec. 8, the College Football Playoff Locker Room will travel to Los Angeles, Chicago and New York. Fans will be encouraged to snap their best “game face” on an interactive photo booth, complete with college football themed-filters and stickers, to personalize their look. “Our goal was to create an authentic and differentiated experience, igniting a two way conversation between the ESPN College Football Playoff brand and fans, while maximizing our media investment,” said Pallav Tamaskar, director of ESPN sports marketing. –Read More

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