January 11th, 2018 | by College AD

NBC, which had previously forecast a windfall north of $1B from its February broadcasts of Super Bowl LII and the 18-day Winter Olympics, now expects the influx to reach nearly $1.4B. That figure includes a likely record-setting day of revenue in the area of $500 million for the big game on Feb. 4 and lead-out This Is Us. The projections came from Dan Lovinger, EVP of ad sales for NBC Sports Group, during a media conference call this afternoon. Fewer than 10 spots–at north of $5M for 30 seconds–remain available for the Super Bowl, Lovinger said. Category-wise, the mix is “fairly traditional,” he noted. Automotive and movie studios are once again “strong and well-represented.” While angst continues among TV programmers over transformations of the viewing environment and the vulnerability of advertising, Lovinger said Feb. 4 will be a day when those concerns will subside. – Dade Hayes, deadline.comRead More 

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