CBS Sports and Turner Sports’ exclusive coverage of the 2017 NCAA Tournament is delivering significant audience increases across all platforms. To date, the Tournament is generating record viewership across TBS, CBS, TNT and truTV, streaming on NCAA March Madness Live and engagement through social media channels. Live game coverage across the four Networks on Sunday, March 19, averaged 11.9 million viewers, up +34% from last year (8.9 million), making it the most-watched first Sunday in 24 years (since 1993). Overall, the 2017 NCAA Tournament is the most-watched in 24 years through the first Sunday, with an average of 9,325,000 million viewers, up +10% from 2016 (8,513,000). Additionally, NCAA March Madness Live (MML) has generated an all-time record 69.1 million live streams through the first Sunday of the tournament, an increase of +24% over last year. NCAA Tournament games garnering the most live streams to date, include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); Michigan vs. Oklahoma State (4.2 million streams). –Read More
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