Marco Born has been named Lamar University Director of Athletics announced President Dr. Kenneth R. Evans Thursday morning. Born will take over for Norman Bellard who has been serving on an interim basis since November. Born comes to Beaumont after spending the previous four years at Louisiana Tech. He was named the senior associate athletics director for external affairs in August 2014 before being promoted to executive associate athletics director in July 2017. During his time in Ruston, Born oversaw the fundraising, marketing and promotions, ticket sales, multi-media rights, licensing and merchandising for Bulldog and Lady Techster athletics. Read More.