[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.]
We often fail to pick up on the non-prototypical marketing lessons that surround us everyday. Open up your eyes and your mind. There are few elements in life that are void of marketing. Everyone is in the business of selling himself or herself or this product or that service. With each sales pitch comes a brand. Some do it well, some struggle, but in all cases, there is something to be learned.
You’re not a fan of Kanye West? No problem, but don’t overlook the fact that he’s built a force of a brand. Not into the WWE? I’m okay with that, but realize despite your aversion to it, that the entertainment giant has built more personal brands than perhaps any other organization in the world. Sick of hearing about the Kardashians? Sure, they’re all over your television, your social feed, and your water cooler at work…but that’s why you should care.
In each case, there are lessons to be learned. It’s those who take the time to understand the nuance of these success stories that will grow their (personal and athletic) brands.
Open your eyes.
Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Jimmy Graham, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels.