Focus On the Whole Team: Surviving Times of Distress
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Focus On the Whole Team: Surviving Times of Distress

September 18th, 2018 | by Walt Whitfield
Texas was hit by Hurricane Harvey last year. During that time, I wrote an article “Staying Fit and Healthy During Times of Distress.” While Hurricane Florence continues to batter the east coast, I thought it was a good time...
Focus On The Whole Team: Be A Better Teammate
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Focus On The Whole Team: Be A Better Teammate

September 5th, 2018 | by Walt Whitfield
College athletics is about performing as a team. That can be seen on and off the field. Just as the quarterback and center must work together so does the athletic director and head coach. The better relationship between the...
Focus On The Whole Team: Cure The End Of Summer Blues
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Focus On The Whole Team: Cure The End Of Summer Blues

August 21st, 2018 | by Walt Whitfield
The semester is here. The summer vacation is an afterthought. We are full steam into books, football games, and on-campus parking tickets. With any change like the summer ending, there is some stress and anxiety. Here are a few...
Focus On The Whole Team: Build a Great Support Staff
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Focus On The Whole Team: Build a Great Support Staff

August 7th, 2018 | by Walt Whitfield
In college athletics, a great program is always backed by an even greater support staff. The administration staff. The academic center staff. The athletics communications staff. The equipment management staff. All play a crucial...
Focus On The Whole Team: It’s A Laughing Matter
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Focus On The Whole Team: It’s A Laughing Matter

July 17th, 2018 | by Walt Whitfield
For an athletic department, fan experience is an important element to every game. So much so that departments are spending millions on video boards, audio systems, enhanced Wi-Fi capabilities, and much more. A fan experience...
Focus On The Whole Team: Reassess Your Health Goals
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Focus On The Whole Team: Reassess Your Health Goals

July 3rd, 2018 | by Walt Whitfield
With competition in the college athletic industry at a feverish pitch, setting and resetting goals and strategic decisions are becoming more than annual items. A programs ability to work tirelessly in the present but envision the...
Focus On The Whole Team: This 4th of July…Be A Firework
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Focus On The Whole Team: This 4th of July…Be A Firework

June 18th, 2018 | by Walt Whitfield
Although the 4th of July is of no significance to the college athletics calendar, it is the biggest summer holiday. I find it gives me a similar feeling to the college football kickoff weekend. You have a team to cheer for. The...
Focus On The Whole Team: Why The Hot Weather Isn’t All Bad
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Focus On The Whole Team: Why The Hot Weather Isn’t All Bad

June 5th, 2018 | by Walt Whitfield
With the summer in full swing, campus life has slowed. Fewer events, fewer students, but not necessarily less work for the athletic department. Great news though. The hot weather is not as bad for your health as you may assume....
Focus On The Whole Team: Beat The Heat Again
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Focus On The Whole Team: Beat The Heat Again

May 15th, 2018 | by Walt Whitfield
In an earlier article titled “Beat the Heat for the Summer,” I wrote about the significance that weather plays on college sporting events. As the summer approaches, it is important that you heed all warnings when it comes...
Focus On The Whole Team: Sleep Better
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Focus On The Whole Team: Sleep Better

May 1st, 2018 | by Walt Whitfield
Sleep better, with the Spring semester coming to an end, the summer vacation looms. The buildings will be less crowded. The sports facilities will be empty. And although the campus will somewhat seem asleep, the athletic...
Focus on the Whole Team: Align Your Health with Your Values
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Focus on the Whole Team: Align Your Health with Your Values

March 20th, 2018 | by Walt Whitfield
There comes that day when a program must move on from a coach. For those involved behind the scenes, it is never an easy process. During the coaching search, athletic directors commonly speak about finding a replacement that fits...
Focus on the Whole Team: Staying Healthy During the Spring
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Focus on the Whole Team: Staying Healthy During the Spring

March 6th, 2018 | by Walt Whitfield
  The springtime is a time of rebirth, growth, and new life. For college athletics, the spring opens the college sports world to the great outdoors. Baseball, softball, and track fill the event calendar.  The fans find fun...
Focus on the Whole Team: Life Outside the Lines
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Focus on the Whole Team: Life Outside the Lines

February 20th, 2018 | by Walt Whitfield
Athletic department employees know all to well the work that goes on outside the lines of play. Fans notice the stadium improvements, new jerseys, and ticket designs but the victories and losses are more memorable. They tend to...