Focus On The Whole Team: It’s A Laughing Matter
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Focus On The Whole Team: It’s A Laughing Matter

July 17th, 2018 | by Walt Whitfield
For an athletic department, fan experience is an important element to every game. So much so that departments are spending millions on video boards, audio systems, enhanced Wi-Fi capabilities, and much more. A fan experience...
Focus On The Whole Team: Reassess Your Health Goals
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Focus On The Whole Team: Reassess Your Health Goals

July 3rd, 2018 | by Walt Whitfield
With competition in the college athletic industry at a feverish pitch, setting and resetting goals and strategic decisions are becoming more than annual items. A programs ability to work tirelessly in the present but envision the...
Focus On The Whole Team: This 4th of July…Be A Firework
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Focus On The Whole Team: This 4th of July…Be A Firework

June 18th, 2018 | by Walt Whitfield
Although the 4th of July is of no significance to the college athletics calendar, it is the biggest summer holiday. I find it gives me a similar feeling to the college football kickoff weekend. You have a team to cheer for. The...
Focus On The Whole Team: Why The Hot Weather Isn’t All Bad
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Focus On The Whole Team: Why The Hot Weather Isn’t All Bad

June 5th, 2018 | by Walt Whitfield
With the summer in full swing, campus life has slowed. Fewer events, fewer students, but not necessarily less work for the athletic department. Great news though. The hot weather is not as bad for your health as you may assume....
Focus On The Whole Team: Beat The Heat Again
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Focus On The Whole Team: Beat The Heat Again

May 15th, 2018 | by Walt Whitfield
In an earlier article titled “Beat the Heat for the Summer,” I wrote about the significance that weather plays on college sporting events. As the summer approaches, it is important that you heed all warnings when it comes...
Focus On The Whole Team: Sleep Better
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Focus On The Whole Team: Sleep Better

May 1st, 2018 | by Walt Whitfield
Sleep better, with the Spring semester coming to an end, the summer vacation looms. The buildings will be less crowded. The sports facilities will be empty. And although the campus will somewhat seem asleep, the athletic...
Focus on the Whole Team: Align Your Health with Your Values
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Focus on the Whole Team: Align Your Health with Your Values

March 20th, 2018 | by Walt Whitfield
There comes that day when a program must move on from a coach. For those involved behind the scenes, it is never an easy process. During the coaching search, athletic directors commonly speak about finding a replacement that fits...
Focus on the Whole Team: Staying Healthy During the Spring
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Focus on the Whole Team: Staying Healthy During the Spring

March 6th, 2018 | by Walt Whitfield
  The springtime is a time of rebirth, growth, and new life. For college athletics, the spring opens the college sports world to the great outdoors. Baseball, softball, and track fill the event calendar.  The fans find fun...
Focus on the Whole Team: Life Outside the Lines
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Focus on the Whole Team: Life Outside the Lines

February 20th, 2018 | by Walt Whitfield
Athletic department employees know all to well the work that goes on outside the lines of play. Fans notice the stadium improvements, new jerseys, and ticket designs but the victories and losses are more memorable. They tend to...
Focus on the Whole Team: Assert Your Dominance
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Focus on the Whole Team: Assert Your Dominance

February 6th, 2018 | by Walt Whitfield
College athletics, in sport and business, is one of the most competitive industries. But even then, the same schools seem to be in the running for respective championships and top revenue lists yearly. These programs assert their...
Focus on the Whole Team: Stay Healthy During the Winter
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Focus on the Whole Team: Stay Healthy During the Winter

January 23rd, 2018 | by Walt Whitfield
The winter time is the season of indoor sports. For many athletic departments, winter is the busiest season with 10 sports offered by the National Collegiate Athletic Association. For college athletic employees, a busy schedule...
Focus On The Whole Team: Conquer Your Resolutions
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Focus On The Whole Team: Conquer Your Resolutions

January 9th, 2018 | by Walt Whitfield
The beginning of the year is much like the beginning of a semester. And often remind me of the beginning of a sports training season. You get a chance to make upgrades. You get a chance to reinvest in areas that your team has...
Focus on the Whole Team: New Year, New Goals
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Focus on the Whole Team: New Year, New Goals

December 28th, 2017 | by Walt Whitfield
With most athletic programs, the offseason gives the administration, coaches, and athletes an opportunity to look over the past year. What went right? What went wrong? In what areas can we get better? What are the goals moving...