The Virtues of Self-Promotion

“Can I ask you a question?” “Sure,” I tell the senior level athletics professional. “Don’t get me wrong. I love the recognition, but how did you guys even hear about me? I mean, I usually prefer to lay low. It’s my philosophy that the attention and recognition should go toward the student-athletes.” “When you do great […]

Will The Death Penalty Be Resurrected For UNC?

“For the things that happened in North Carolina, it’s abysmal. I would think that this would lead to the implementation of the death penalty by the NCAA. But I’m not in charge of that.” Harsh words from University of Maryland President Wallace Loh directed at the newly anointed men’s basketball national champion UNC Tarheels and […]

Political Spats Seem To Be A New Norm For The NCAA

The current political climate of the United States is tumultuous. The NCAA under Mark Emmert tends to be vocal about issues it disagrees with. Water is wet. The truth in these statements, or at least the first two, have led to numerous public battles between state legislators and the NCAA, and it seems as though […]

Don’t Underestimate the Value of Good Interview Skills

It seems ridiculous. You’ve been working in college athletics for years. You’ve helped raise tens of millions of dollars. The people you led were successful, and you rarely if ever missed a goal. Your references are excellent, including your former athletic director and even a few major donors who want to see you succeed. In […]

College Athletic’s Great Revenue Divide Is Growing

The University of Alabama turned a $47.7 million profit for the 2015-16 season. Profit. To put that in perspective, only 58 Division I programs generated a revenue over $47.7 million during the 2014-15 season. And as it turns out, that $47.7 million line serves as an adequate line of delineation for the haves and have-nots.  Only six […]

Looking Back: The Best Of College AD In 2016

To say 2016 was a big year for us at College AD would be an understatement. We made new friends, learned some new tricks, and most importantly, we tried to listen to what our readers wanted. Because of that, we have some big plans for 2017, but it just wouldn’t be right if we didn’t […]