STOP To Survive Chaos Like A Natural

Once upon a time parents trusted me to teach their children how to survive when lost in the woods and swamps of Louisiana. It’s a scary thought, being responsible for a small squadron of 14-year-olds, but one I embraced at the time. For some reason, managing the chaos that is tweens with pocket knives seemed […]

What is Your Athletic Department’s Guarantee?

What can you guarantee your student-athletes? A free education? A family atmosphere? A chance to be a legend? What is so special about your athletic department that you would bank your reputation on it? It may sound trivial, but “What is your guarantee?” is a question every business coach and consultant will ask you sooner […]

The Inaugural Early Signing Period Introduced a Host of New Issues

The inaugural early signing period for football recruiting comes to a close today, and I can say with confidence that, if it stays the way it is, it will change the game. We already knew that the signing period falling during early bowl season would be an interesting twist, but coaches don’t seem to be […]

It’s Time To Change Transfer Limitations

In the wake of the sanctions placed on Ole Miss football for multiple violations of NCAA rules, it was announced that, as of this past Monday, seniors on the Ole Miss football team would be granted a waiver to transfer from the program without the requisite year of ineligibility. As usual, this came with caveats. Initially, […]

Consider Your Values When Hiring

We are smack dab in the middle of what the media has dubbed “silly season,” where big-name football coaches and athletic directors are hired, fired, and paraded out for judgment by the mob. Social media has already had a notable impact this season on the hiring decision of at least one athletic department, but in […]

Take Bad with Good When Dealing With Social Media

With the rise of social media ubiquity, access to massive audiences is more available than ever. This has been a boon for athletic departments wanting to reach boosters, impress recruits, and connect with fans. Some teams have done a good job developing a personality with their social media accounts, going beyond basic news reporting to […]