Take Bad with Good When Dealing With Social Media
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Take Bad with Good When Dealing With Social Media

November 13th, 2017 | by Matthew Monte
With the rise of social media ubiquity, access to massive audiences is more available than ever. This has been a boon for athletic departments wanting to reach boosters, impress recruits, and connect with fans. Some teams have...
Regardless of Personal Beliefs, National Anthem Protests Can Become A Tool For Unity
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Regardless of Personal Beliefs, National Anthem Protests Can Become A Tool For Unity

September 25th, 2017 | by Matthew Monte
Regardless of your personal politics, you have to admit that when the president of the United States speaks, people need to take notice. That is why, for the second time in as many weeks, we’re discussing protests in...
How To Talk To Your Student-Athletes About Political Issues
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How To Talk To Your Student-Athletes About Political Issues

August 24th, 2017 | by Matthew Monte
To say we’re living in a tense political climate would be an understatement. Every day, it seems, we read about more protests and counter protests, and more often than not, they take place on the grounds of a campus or...
Summer Is For Finding Ways To Enjoy Work More
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Summer Is For Finding Ways To Enjoy Work More

July 20th, 2017 | by Matthew Monte
They call them the Summer Doldrums for a reason. It’s hot, much of the sports calendar has wound down, and you have more time to reflect on your life and career. Sadly, we often tend to focus on the negative; where we think...
Keep Your Friends Close And Your Coworkers Closer
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Keep Your Friends Close And Your Coworkers Closer

June 8th, 2017 | by Matthew Monte
Anytime a major conference or event like NACDA is on the horizon, I start thinking strategy. It’s not that I’m looking to make a big splash or find a new job, but at my most basic form, I am a prepper. I’m...
The Definition of Lack of Institutional Control
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The Definition of Lack of Institutional Control

June 7th, 2017 | by Matthew Monte
Ole Miss is contesting charges of lack of institutional control and failure to monitor that have been levied against head football coach Hugh Freeze. While not all of the alleged infractions happened under Freeze’s watch, it is...
You Don’t Need The NFL Draft To Prove You’re A Player’s Coach
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You Don’t Need The NFL Draft To Prove You’re A Player’s Coach

April 27th, 2017 | by Matthew Monte
The NFL Draft is tonight, and while 87% of football programs in this country won’t have a player selected, there still might be a reason to pay attention. For college programs, especially the ones with players being...
The Virtues of Self-Promotion
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The Virtues of Self-Promotion

April 21st, 2017 | by Matthew Monte
“Can I ask you a question?” “Sure,” I tell the senior level athletics professional. “Don’t get me wrong. I love the recognition, but how did you guys even hear about me? I mean, I usually...
Will The Death Penalty Be Resurrected For UNC?
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Will The Death Penalty Be Resurrected For UNC?

April 12th, 2017 | by Matthew Monte
“For the things that happened in North Carolina, it’s abysmal. I would think that this would lead to the implementation of the death penalty by the NCAA. But I’m not in charge of that.” Harsh words from...
Political Spats Seem To Be A New Norm For The NCAA
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Political Spats Seem To Be A New Norm For The NCAA

March 24th, 2017 | by Matthew Monte
The current political climate of the United States is tumultuous. The NCAA under Mark Emmert tends to be vocal about issues it disagrees with. Water is wet. The truth in these statements, or at least the first two, have led to...
Don’t Underestimate the Value of Good Interview Skills
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Don’t Underestimate the Value of Good Interview Skills

March 3rd, 2017 | by Matthew Monte
It seems ridiculous. You’ve been working in college athletics for years. You’ve helped raise tens of millions of dollars. The people you led were successful, and you rarely if ever missed a goal. Your references are...
College Athletic’s Great Revenue Divide Is Growing
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College Athletic’s Great Revenue Divide Is Growing

February 24th, 2017 | by Matthew Monte
The University of Alabama turned a $47.7 million profit for the 2015-16 season. Profit. To put that in perspective, only 58 Division I programs generated a revenue over $47.7 million during the 2014-15 season. And as it turns...
Looking Back: The Best Of College AD In 2016
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Looking Back: The Best Of College AD In 2016

December 30th, 2016 | by Matthew Monte
To say 2016 was a big year for us at College AD would be an understatement. We made new friends, learned some new tricks, and most importantly, we tried to listen to what our readers wanted. Because of that, we have some big...