Political Spats Seem To Be A New Norm For The NCAA
Athletic Departments
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Political Spats Seem To Be A New Norm For The NCAA

March 24th, 2017 | by Matthew Monte
The current political climate of the United States is tumultuous. The NCAA under Mark Emmert tends to be vocal about issues it disagrees with. Water is wet. The truth in these statements, or at least the first two, have led to...
Don’t Underestimate the Value of Good Interview Skills
Athletic Departments
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Don’t Underestimate the Value of Good Interview Skills

March 3rd, 2017 | by Matthew Monte
It seems ridiculous. You’ve been working in college athletics for years. You’ve helped raise tens of millions of dollars. The people you led were successful, and you rarely if ever missed a goal. Your references are...
College Athletic’s Great Revenue Divide Is Growing
Athletic Departments
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College Athletic’s Great Revenue Divide Is Growing

February 24th, 2017 | by Matthew Monte
The University of Alabama turned a $47.7 million profit for the 2015-16 season. Profit. To put that in perspective, only 58 Division I programs generated a revenue over $47.7 million during the 2014-15 season. And as it turns...
Looking Back: The Best Of College AD In 2016
Athletic Departments
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Looking Back: The Best Of College AD In 2016

December 30th, 2016 | by Matthew Monte
To say 2016 was a big year for us at College AD would be an understatement. We made new friends, learned some new tricks, and most importantly, we tried to listen to what our readers wanted. Because of that, we have some big...
Houston AD Yurachek Plays To Our Desires With Home-And-Home Offer To Texas
Athletic Directors
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Houston AD Yurachek Plays To Our Desires With Home-And-Home Offer To Texas

December 13th, 2016 | by Matthew Monte
With Texas and Houston locking down their new head coaches, all seemed relatively quite on the Lone Star front. Outside of a few staff moves, the drama that was the Tom Herman courtship seemed to have settled. Houston had lost a...
Is Harvard’s Hard Line On Spreadsheet Sexual Harassment The Right Approach?
Athletic Departments
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Is Harvard’s Hard Line On Spreadsheet Sexual Harassment The Right Approach?

November 9th, 2016 | by Matthew Monte
News of Harvard canceling the remaining matches of the season for their men’s soccer team spread like wildfire. At issue were spreadsheets, prepared over previous years, that rated and commented on the appearance of...
Reminder: Encourage Your Student Athletes To Vote
Athletic Departments
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Reminder: Encourage Your Student Athletes To Vote

November 7th, 2016 | by Matthew Monte
At their core, every athletic department has the privilege and responsibility to develop young men and women well beyond athletic ability. The goal is to create leaders, role models, and ambassadors for your program and...
Lay Off Your AD To Save Money? UC Santa Cruz Just Did.
Athletic Departments
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Lay Off Your AD To Save Money? UC Santa Cruz Just Did.

November 1st, 2016 | by Matthew Monte
We’ve seen Athletic Directors let go for numerous reasons; bad hires, loss of institutional control, more nefarious reasons. But one thing we hadn’t seen before is a termination purely for the sake of saving money....
Before The Election, Understand The Impact Donald Trump And Hillary Clinton Could Have On College Athletics
Athletic Departments
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Before The Election, Understand The Impact Donald Trump And Hillary Clinton Could Have On College Athletics

September 30th, 2016 | by Matthew Monte
Chances are you’ve made up your mind at this point who you are voting for on Election Day. Or in many cases, who you are voting against. You can never be too informed about a decision of this magnitude, and although it may not...
Focus On What Your Fans Do Best To Improve Your Game Day Experience
Athletic Departments
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Focus On What Your Fans Do Best To Improve Your Game Day Experience

September 6th, 2016 | by Matthew Monte
“Talk to people about themselves and they will listen for hours.” ―Benjamin Disraeli Humans are evolutionarily inclined to gravitate toward clans. We want to belong because, deep in an ancient part of our brain, we know it...
College Football Is Back, For Better Or Worse
Athletic Departments
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College Football Is Back, For Better Or Worse

August 26th, 2016 | by Matthew Monte
College Football season is finally here, and with it come a flood of emotions and change. Whether your focus is primarily on football, or in another sport or area of an athletic department, the kickoff to the season still holds...
Social Media Education: No 100% Guarantees
Athletic Departments
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Social Media Education: No 100% Guarantees

July 26th, 2016 | by Matthew Monte
It’s ironic that one of the biggest concerns of a modern athletic department is education, and not necessarily the kind associated with earning a degree. Preventative and compliance education like diversity, Title IX, and drug...
Follow Karen North’s Advice When Vetting Social Media Education Providers
Uncategorized
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Follow Karen North’s Advice When Vetting Social Media Education Providers

July 26th, 2016 | by Matthew Monte
Ed. Note: When researching our article on foundational social media education, the passion and knowledge of Karen North, chairwoman and director of the University of Southern California (USC) Annenberg’s Digital Social Media...