I Have An Idea… Talk About Wrestling
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I Have An Idea… Talk About Wrestling

May 12th, 2016 | by Jeremy Darlow
“Two things are key to making a story stick: Consistency and Frequency.” – Me Universities are just like any other corporation. Typically, the money and resources go to the products, or in this case sports, that drive the...
I Have An Idea… Quit Sleeping On Spring Games
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I Have An Idea… Quit Sleeping On Spring Games

May 5th, 2016 | by Jeremy Darlow
“The power of social media is that it forces necessary change.” – Erik Qualman Let’s be real. Today, spring games are less about football and more about the branded experience. The truth is many college football coaches...
I Have An Idea… Stop Talking About Millennials
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I Have An Idea… Stop Talking About Millennials

April 21st, 2016 | by Jeremy Darlow
“The fact is that people are good. Give people affection and security and they will give affection and be secure in their feelings and their behavior.” – Abraham Maslow Can we please stop talking about the millennial...
I Have An Idea… Crash A Party
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I Have An Idea… Crash A Party

April 14th, 2016 | by Jeremy Darlow
“It’s easier to crash a party than it is to throw a party.” – Me. I admit it. I love quotes. I love clichés. And I love the proverbial old adage. I believe in them and I live by them because, typically, they’re true. A...
I Have An Idea… Quit Skipping Steps
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I Have An Idea… Quit Skipping Steps

April 8th, 2016 | by Jeremy Darlow
“A journey of a thousand miles begins with a single step.” – Lao Tzu If you asked a group of NBA fans who their favorite player is, not many would say Tim Duncan. “The Big Fundamental” doesn’t exactly draw people in...
I Have an Idea… Get Out of the Weeds
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I Have an Idea… Get Out of the Weeds

March 25th, 2016 | by Jeremy Darlow
“The trick to forgetting the big picture is to look at everything close-up.” – Chuck Palahniuk Face it. You’re in the weeds. Stop stressing over your next social media post or half-time show. Why? Because while you’re...
I Have An Idea… Let Them Tweet
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I Have An Idea… Let Them Tweet

March 18th, 2016 | by Jeremy Darlow
“Come to our school and we’ll build your personal brand, off the field.” – No School Ever Schools are going about managing social media the wrong way. Rather than forbidding your athletes from taking part in what makes...
I Have An Idea… Pick A Lane
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I Have An Idea… Pick A Lane

March 11th, 2016 | by Jeremy Darlow
“If you chase two rabbits, you will not catch either one.” – Russian Proverb To every brand marketer out there, I ask…nay, I PLEAD…please, pick a lane. One of the more frustrating scenarios I come across is the partner...
I Have An Idea… When It Counts, Focus On ‘Me’ Not ‘We’
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I Have An Idea… When It Counts, Focus On ‘Me’ Not ‘We’

February 26th, 2016 | by Jeremy Darlow
“Owning myself is a way to be myself.” – Oprah Winfrey I lied to you and I’m sorry. But, let me explain… As I sit here in the lobby of the player hotel at the NFL Combine in Indianapolis, IN, I can’t help but see...
I Have An Idea… Forget The Game, Focus On Recruiting
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I Have An Idea… Forget The Game, Focus On Recruiting

February 19th, 2016 | by Jeremy Darlow
“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” – Lyndon B. Johnson At the end of any NCAA athletic season, coaches, media, fans and most importantly potential recruits have a pretty good sense for...
I Have An Idea… You Are You
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I Have An Idea… You Are You

February 12th, 2016 | by Jeremy Darlow
“Today you are you, that is truer than true. There is no one alive who is Youer than You.” – Dr. Seuss Believe it or not, this quote from Dr. Seuss serves as a lesson to all NCAA athletic programs and athletic directors...