I Have An Idea… Be The (Tinfoil) Ball
Athletic Departments
0

I Have An Idea… Be The (Tinfoil) Ball

September 1st, 2016 | by Jeremy Darlow
  “Big things have small beginnings.” – Lawrence of Arabia Growing up as a kid, I remember watching a show called Pee-Wee’s Playhouse. The series first aired in...
I Have An Idea… Make Them Wait
Uncategorized
0

I Have An Idea… Make Them Wait

August 25th, 2016 | by Jeremy Darlow
  “Any intelligent fool can make things bigger and more complex…it takes a touch of genius – and a lot of courage – to move in the opposite...
I Have An Idea… Kill Your Website
Athletic Departments
0

I Have An Idea… Kill Your Website

August 18th, 2016 | by Jeremy Darlow
  “Either write something worth reading or do something worth writing about.” – Benjamin Franklin Why do you have a website? Because you’re supposed to? Because everyone else...
I Have An Idea… Build A Loss Leader
Athletic Departments
0

I Have An Idea… Build A Loss Leader

August 12th, 2016 | by Jeremy Darlow
  “Sometimes we need to lose the small battles in order to win the war.” – unknown INC. Magazine defines a loss leader as: “an aggressive pricing strategy...
I Have An Idea… Tweet
Athletic Departments
0

I Have An Idea… Tweet

August 4th, 2016 | by Jeremy Darlow
“Intelligence is the ability to adapt to change.” – Stephen Hawking Look, I get it. You’re “old school.” You don’t like ‘Twitbook’ or ‘Facechat’ or whatever clever amalgamation...
I Have An Idea… Watch More Wrestling
Athletic Departments
0

I Have An Idea… Watch More Wrestling

July 28th, 2016 | by Jeremy Darlow
(Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.)   “The human species thinks in metaphors and learns through stories.” Mary...
I Have An Idea… Quit Blaming Compliance
Athletic Departments
0

I Have An Idea… Quit Blaming Compliance

July 14th, 2016 | by Jeremy Darlow
“Don’t let what you can’t do interfere with what you can.” – John Wooden    Your ability or inability to build a brand has nothing to do with your compliance department. It’s not their fault, please stop using them...
I Have An Idea… Own An Emoji
Athletic Departments
0

I Have An Idea… Own An Emoji

July 7th, 2016 | by Jeremy Darlow
“A picture is worth a thousand words.”    According to Swyft Media, 6 billion emoticons or stickers (lets call them ‘emojis’) are sent around the world every day. I suppose I could stop here, point made. Emojis are...
I Have An Idea… Get Out Of Your Bubble
Athletic Departments
0

I Have An Idea… Get Out Of Your Bubble

June 30th, 2016 | by Jeremy Darlow
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein   You want to know how to generate news coverage for your program? Ask the media what they want. I recently attended a...
I Have An Idea… Quit Spamming Me
Athletic Departments
0

I Have An Idea… Quit Spamming Me

June 23rd, 2016 | by Jeremy Darlow
“Vanity: excessive pride in or admiration of one’s own appearance or achievements.” – The Dictionary During a recent discussion with a group of athletic directors, I was asked my opinion on the growing social media...
I Have An Idea… Take A Breath
Athletic Departments
0

I Have An Idea… Take A Breath

June 9th, 2016 | by Jeremy Darlow
Like iconic celebrations, memorable tantrums can stay with a brand forever. How many times has someone in your life uttered the word “practice,” only to spark another poor (but, often times hilarious) impersonation of Allen...
I Have An Idea… Sell Your City
Athletic Departments
0

I Have An Idea… Sell Your City

June 2nd, 2016 | by Jeremy Darlow
“In Los Angeles, everyone is a star.” – Denzel Washington If Kevin Durant played in Los Angeles or New York, do we really think the “where will he sign” debate would be nearly as juicy as it is today? No. It’s because...
I Have An Idea… Throw Shade
Athletic Departments
0

I Have An Idea… Throw Shade

May 26th, 2016 | by Jeremy Darlow
“I don’t buy one goddamn drop of gas in the state of Michigan. We’ll coast and push this goddamn car to the Ohio line before I give this state a nickel of my money.”  – Woody Hayes, former Ohio State University...