I Have An Idea… Open Your Eyes
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] We often fail to pick up on the non-prototypical marketing lessons that surround us everyday. Open up your eyes and your mind. There are few elements in life that are void of marketing. Everyone is in the […]
I Have An Idea… Let Your Hair Down
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Just Keep Taking Chances and Having Fun.” – Garth Brooks The players aren’t having fun. The fans aren’t having fun. The media aren’t having fun. How’d we get here? How’d we get to a place where two […]
I Have An Idea… Hang Some Pictures
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “To create a memorable design you need to start with a thought that’s worth remembering.” Thomas Manss Why are your stadium and arena walls still bare? You’re missing out on an incredible storytelling opportunity. Every empty wall is […]
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Strike While the Iron is Hot.” – Proverb I’m willing to bet that many of you reading this passage work for (or have worked for) an athletic program that has at one point or another completely outperformed […]
I Have An Idea… Spend Money To Make Money
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “An investment in knowledge pays the best interest.” – Benjamin Franklin So your competition is significantly outspending you, but you’ve yet to find a way to compete with their resources. You haven’t pitched for the dollars that […]
I Have An Idea… Incrementalize
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Slow and steady wins the race.” While recently listening to one of my favorite podcasts (Freakanomics Radio) I couldn’t help but correlate the learnings from host Stephan Dubner to college athletics. In the opening of this particular […]