I Have An Idea… Open Your Eyes
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I Have An Idea… Open Your Eyes

December 22nd, 2016 | by Jeremy Darlow
  We often fail to pick up on the non-prototypical marketing lessons that surround us everyday. Open up your eyes and your mind. There are few elements in...
I Have An Idea… Let Your Hair Down
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I Have An Idea… Let Your Hair Down

December 15th, 2016 | by Jeremy Darlow
  “Just Keep Taking Chances and Having Fun.” – Garth Brooks The players aren’t having fun. The fans aren’t having fun. The media aren’t having fun. How’d we...
I Have An Idea… Hang Some Pictures
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I Have An Idea… Hang Some Pictures

December 8th, 2016 | by Jeremy Darlow
  “To create a memorable design you need to start with a thought that’s worth remembering.” Thomas Manss Why are your stadium and arena walls still bare? You’re missing...
I Have An Idea… Strike Now
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I Have An Idea… Strike Now

December 1st, 2016 | by Jeremy Darlow
  “Strike While the Iron is Hot.” – Proverb I’m willing to bet that many of you reading this passage work for (or have worked for) an athletic...
I Have An Idea… Spend Money To Make Money
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I Have An Idea… Spend Money To Make Money

November 17th, 2016 | by Jeremy Darlow
  “An investment in knowledge pays the best interest.” – Benjamin Franklin So your competition is significantly outspending you, but you’ve yet to find a way to compete...
I Have An Idea… Incrementalize
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I Have An Idea… Incrementalize

November 4th, 2016 | by Jeremy Darlow
  “Slow and steady wins the race.” While recently listening to one of my favorite podcasts (Freakanomics Radio) I couldn’t help but correlate the learnings from host Stephan...
I Have An Idea… Ask For Help
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I Have An Idea… Ask For Help

October 27th, 2016 | by Jeremy Darlow
  “You are never strong enough that you don’t need help.” – Cesar Chavez You need help. It turns out you might not be a great marketer after...
I Have An Idea… Stop Trying To Please Everyone
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I Have An Idea… Stop Trying To Please Everyone

October 20th, 2016 | by Jeremy Darlow
  “People should love us or hate us. If they’re in the middle, we’ve failed as marketers.” – Me. It’s not a brand’s job to make everyone happy....
I Have An Idea… Don’t Live Scared
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I Have An Idea… Don’t Live Scared

October 14th, 2016 | by Jeremy Darlow
  “What would you do if you weren’t afraid?” – Sheryl Sandberg, Facebook COO Do you want to know how to raise a great marketer? Give them license...
I Have An Idea… Show Them The Money
Athletic Directors
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I Have An Idea… Show Them The Money

October 6th, 2016 | by Jeremy Darlow
  “Show me the money!” – Rod Tidwell You’re not paying your marketing talent enough. You might think you are, but you’re not. Don’t feel bad. You’re not...
I Have An Idea… Show Us Your A.D.
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I Have An Idea… Show Us Your A.D.

September 29th, 2016 | by Jeremy Darlow
  “This business is all about being seen, and the more people see you the better.” – Debra Wilson, Actress Jerry Jones. Al Davis. Mark Cuban. George Steinbrenner....
I Have An Idea… Practice Patience
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I Have An Idea… Practice Patience

September 15th, 2016 | by Jeremy Darlow
  “Our patience will achieve more than our force.” – Edmund Burke For me, conversation is the key to a successful launch. If people are talking about a...
I Have An Idea… Get Verified
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I Have An Idea… Get Verified

September 8th, 2016 | by Jeremy Darlow
  “Beauty is in the eye of the beholder.” – Margaret Wolfe Hungerford We love to judge a book by its cover. And by book, I mean people....