Capitalize on All Successes, Not Just Those in the Most Prominent Sports

It is news to no one that schools gain great national interest through success in men’s basketball and football. The profile of an institution can be raised significantly by achieving in these two sports. Case in point: check the admission statistics at universities that play in the men’s Final Four and major football bowl games. […]

Regardless of Outcome, Athletic Departments Cannot Ignore Spielman v. Ohio State

When Chris Spielman, NFL All-Pro and All-American linebacker at Ohio State, filed a federal lawsuit on Friday against his alma mater and sports marketing firm IMG College, he certainly understood the possibility of a ripple effect that might occur on other campuses. To this end, his groundbreaking case, in which he argues both Ohio State […]

N.C. State’s Quest for Directors’ Cup Excellence Continuing in Right Direction

The standings for the Learfield Directors’ Cup were published at the end of June, and to no one’s surprise, Stanford scored its 23rd straight Waterford crystal trophy. While Stanford’s domination over the past two-plus decades is a story in its own right, I wanted to focus this week on a player lower in the Directors’ […]

3-on-3 Basketball Is Growing Internationally; Should Colleges Be Considering It?

The BIG3 basketball league, which tips-off on June 25th, is the result of years of work by rapper/actor Ice Cube and longtime business partner/manager Jeff Kwatinetz. It is the closest thing to NBA Jam, the beloved 2-on-2 video game popular in the 1990s, fans have seen in a professional sports league. Comprised of eight teams […]

How Can Small Schools Garner Big Media Attention?

Any athletic administrator worth her salt knows that media presence is crucial to running a successful department. Media buzz affects recruiting, attendance, and fundraising, the lifeblood of collegiate athletics. However, with over 1,200 member schools in the NCAA vying for coverage, the space for media publicity becomes very scarce very quickly. This is why creative, […]

Is Conference Revenue Keeping Pace With Commissioners’ Salaries

As the staff of an athletic department, members operate under the leadership not only of their school but also their conference. Except in the rare case of independents, nearly all DI programs fall within conference affiliations and both reap the benefits and endure the difficulties. While not the case for all conference-affiliated schools, for the […]