Are Schools Not Hiring Female ADs Because of a Lack of Football Experience?

This past week, my alma mater, The College of William and Mary, hired Samantha Huge to succeed Terry Driscoll as athletics director. Huge is the first female AD at W&M since administration of both men’s and women’s sports was merged in the 1980s, and I was pleased to see The College diversifying what is normally […]

Is Your School Maximizing Its Digital Impact? Learfield’s Mogo Interactive Is Here to Help

This past week I got the opportunity to chat with Doug Mowbray of Mogo Interactive, a digital marketing firm that was recently acquired by Learfield and is expanding into the world of college athletics. Mogo is already assisting schools like UVA, UC-Boulder, USC, and Michigan State with online ticket sales; with traditional marketing outlets like […]

Don’t Blame the Coaches: Recruiting of Middle Schoolers Another Symptom of Broken System

Coaches recruiting freshmen and sophomores who are still years away from setting foot on campus is not a new phenomenon, and with the proliferation of social media and YouTube, this trend is skewing younger. Whereas this has been relatively commonplace in basketball and, to a lesser degree, football, other sports are following suit. Men’s ice […]

If Athletic Departments Want to Get Serious about Sleep, They Must Change Hours Policies

Yahoo! Sports columnist Pete Thamel posted an entertaining write-up of a visit to Clemson’s “nap room,” a spot in the football program’s new facility designated for catching some quick shuteye. Aside from the important details of the space (eight bunks, overstuffed recliners, blackout curtains), Thamel also included a few quotes from head coach Dabo Swinney […]

As Alcohol Service Increases, What Are Participating Schools Doing to Accommodate and Control?

Last week, the Air Force Academy became the most recent college to commit to offering alcohol during its upcoming football season. This decision is becoming more and more common on college campuses nationwide as schools seek to bring fans to the stadiums rather than lose them to local bars. In fact, there are so many […]

As More Schools Limit Media Access, Should Your Department Be Considering Doing So?

At the end of July, Notre Dame became the latest to restrict media access to its athletics. Exact rules can be found here, but the basic gist is that the Irish would like to have greater control of what is disseminated in terms of schemes, formations, and personnel from football practices. Furthermore, by limiting live […]