To Outsource, or Not to Outsource, That is the Question!
Athletic Departments
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To Outsource, or Not to Outsource, That is the Question!

November 8th, 2017 | by Dan Gale
Last week I had the pleasure of attending my fifth Collegiate Athletic Leadership Symposium in Norman, Oklahoma. I will start by saying if you have yet to attend this event, and are in a senior level leadership position on a...
Understanding the Interesting Learfield-IMG College Merger Fact Sheet
Athletic Departments
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Understanding the Interesting Learfield-IMG College Merger Fact Sheet

October 6th, 2017 | by Dan Gale
Yesterday was a hallmark day for the Learfield-IMG College merger and something both parties should be celebrating. Coming together on terms in such a timely manner shows the power of what the ‘Super Rights Holder’ can bring...
What a Super Rights Holder Could Mean for Brands Who Buy College Sponsorships
Athletic Departments
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What a Super Rights Holder Could Mean for Brands Who Buy College Sponsorships

September 26th, 2017 | by Dan Gale
I woke up yesterday to read the latest article in the Sports Business Journal on the outcomes of the potential IMG and Learfield merger (‘Anything You Want in College’) where they address the many different questions...
What the Potential IMG and Learfield Merger Could Mean for Schools
Athletic Departments
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What the Potential IMG and Learfield Merger Could Mean for Schools

September 19th, 2017 | by Dan Gale
With the recent announcement that IMG and Learfield will potentially be consolidating and forming a 200-school ‘Super Rights Holder’, many schools are wondering what this is going to mean to them. The market is going to...
The Two Sides of The Football Guarantee Check
Athletic Departments
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The Two Sides of The Football Guarantee Check

September 14th, 2017 | by Dan Gale
September 2, 2017 Death Valley Reigning National Championship Celebration A Sold Out 81,500 Person Stadium Tailgate lots packed for miles Suites and Clubs Levels overflowing with donors “The most exciting 25 seconds in college...
What Athletic Departments can learn from the McGregor vs Mayweather Fight
Athletic Departments
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What Athletic Departments can learn from the McGregor vs Mayweather Fight

August 29th, 2017 | by Dan Gale
On Saturday night, my wife and I were heading back from a wedding in the western part of Ohio. We had spoken before we left and agreed we would find a sports bar to watch the McGregor vs. Mayweather fight and call it a night...
Who Is The Best Multimedia Rights Company?
Athletic Departments
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Who Is The Best Multimedia Rights Company?

August 18th, 2017 | by Dan Gale
Regardless of who I talk to in the industry, everyone wants to know who the best multimedia rights holder is in collegiate athletics. I have had the privilege of working for two and the pleasure of doing business with leaders of...
The REAL Business of Naming Rights Deals on Campus
Athletic Departments
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The REAL Business of Naming Rights Deals on Campus

August 10th, 2017 | by Dan Gale
Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business. In this article, Dr. Eddy examined the perception of Naming Rights Deals by reviewing past studies and...
The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?
Athletic Departments
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The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?

August 3rd, 2017 | by Dan Gale
Every top administrator in the collegiate marketplace is tasked with the same burden… MAXIMIZING EXTERNAL REVENUE STREAMS. Regardless if you are at a major Division I 60,000-student campus, a rural Division II college or a...
Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments
Athletic Departments
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Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments

July 26th, 2017 | by Dan Gale
With the recent class action lawsuit filed by Chris Spielman against The Ohio State University and IMG College I have received a lot of questions from administrators and leaders as to how I think it will ultimately play out. Long...
What Are My Multimedia Rights Worth?
Athletic Departments
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What Are My Multimedia Rights Worth?

July 21st, 2017 | by Dan Gale
This is a common question I hear from many athletic directors and senior administrators who we consult with that are looking to renegotiate with a multimedia rights holder, partner with an external unit for the first time, or...