The REAL Business of Naming Rights Deals on Campus
Athletic Departments
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The REAL Business of Naming Rights Deals on Campus

August 10th, 2017 | by Dan Gale
Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business. In this article, Dr. Eddy examined the perception of Naming Rights Deals by reviewing past studies and...
The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?
Athletic Departments
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The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?

August 3rd, 2017 | by Dan Gale
Every top administrator in the collegiate marketplace is tasked with the same burden… MAXIMIZING EXTERNAL REVENUE STREAMS. Regardless if you are at a major Division I 60,000-student campus, a rural Division II college or a...
Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments
Athletic Departments
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Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments

July 26th, 2017 | by Dan Gale
With the recent class action lawsuit filed by Chris Spielman against The Ohio State University and IMG College I have received a lot of questions from administrators and leaders as to how I think it will ultimately play out. Long...
What Are My Multimedia Rights Worth?
Athletic Departments
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What Are My Multimedia Rights Worth?

July 21st, 2017 | by Dan Gale
This is a common question I hear from many athletic directors and senior administrators who we consult with that are looking to renegotiate with a multimedia rights holder, partner with an external unit for the first time, or...